New Product Alert: TAKEOFF Acetone-Free Remover!

New Product Alert: TAKEOFF Acetone-Free Remover!

say hello to TAKEOFF, côte's acetone-free polish remover with essence of wild sea rose. 

gentler and less drying than traditional acetone remover, côte's acetone-free remover will gently wipe away polish, giving you a clean nail bed without any chalky residue. protect yourself from the irritating and harsh effects of acetone, without sacrificing your remover performance. 

with our innovative twist-lock cap, it has never been easier to safely and quickly remove your own polish at home. 

ingredients: methyl acetate, isopropyl myristate, vitamin e acetate, fragrance.

shop remover and other treatments here

April 12, 2017 by cale jones
côte collabs: côte x beautycounter

côte collabs: côte x beautycounter

our collaboration with beautycounter was a no-brainer. they represent côte's cleaner safer beauty ethos throughout their product line, demanding and delivering safer ingredients and better beauty. we’re very proud to provide them our custom signature no.B6  for their 'valentine’s day duo' - a limited edition product -  and be chosen as the only polish available for purchase on their site!

onwards into 2017! a year of cleaner safer beauty! 
learn more about beautycounter below:


our ingredient selection process ensures safer and cleaner products that work beautifully. this rigorous process handpicks the best ingredients, every time. what’s not included? approximately 1,500 questionable or harmful chemicals on our “never list” that we never use to formulate our products.

January 19, 2017 by cale jones
No Gel New Year Resolution

No Gel New Year Resolution

this year opt for a no gel new year beauty resolution by joining the cleaner safer beauty revolution. 

what does côte's cleaner safer beauty movement mean for you? it’s our promise to scrutinize every ingredient that we put into our products so that we can remove the toxins and deliver to you the cleanest safest polish available. leave the bad habits in the past and start this year off on the right foot..and hand!


jump start your beauty revolution with our côte luxe set that provides all the following: 

-côte zipper pouch for storage and transport
-organic argan oil
-strengthening base + top
-côte nail file
-nail clippers
-nail nippers
-nail pusher
-3 clean and easy non-acetone remover pads (one pad can do all ten nails!)



looking for an intro into the world of côte? check out our  classic set – a great nail care set that includes everything needed to get the perfect mani and pedi when you can't make it into côte. 
-côte zipper pouch for storage and transport
-strengthening base + top traveler
-côte nail file
-nail clippers
-nail nippers
-nail pusher
-3 clean and easy non-acetone remover pads (one pad can do all ten nails!)

January 11, 2017 by cale jones
trends – a holiday guide

trends – a holiday guide

"as a beauty brand that is leading the way in the cleaner, safer beauty movement, we feel it's also important that the retail we carry is equally 'of the moment' and ahead of the trends in the world of fashion and home design. we think of our shop like our home, and treat it that way. with that said, we’ve stocked it full of wonderful items from around the world that truly reflect who we are. i strive to find items for one's self and one's home that offer versatility, providing multiple uses for each product. my ultimate goal is to find brands and items that excite and inspire our customers." -jamie

this blog concludes the series of jamie’s picks for the holiday season. we hope that you’ve discovered more about côte as a brand and a shop and have been inspired by the things we bring into our lives to share with you. happy holidays from everyone here at côte!

hubsch is a danish brand that offers high quality interior design in their own unique style. they pay special attention to detail and design, putting them on the forefront of home design with a minimalist, design-focused aesthetic .

“we're proud to be 1 of only 6 dealers in the united states that carries hubsch, which makes up the majority of our interior design items.”

corkcicle produces a variety of great carriers – from stainless steel tumblers to canteens like those found at côte. we carry three sizes in multiple colors. 
“they’re the latest way to carry around the drink of your choice - be it your cup of joe, vino, ice water or soup - these canteens keep your liquids cold for 25 hrs and hot for 12 hrs...they are triple insulated “
bringing culture and design from all over the world, guadalupe design seeks to collaborate with different skilled, traditional artisans who exemplify unique craftsmanship and luxe, sustainable goods. from india to turkey, colombia, and small towns in spain, italy and peru, guadalupe design embodies authentic luxury. they specialize in home wear and textile lines, accessories such as precious jewelry, exotic handbags, colorful key chains and ready to wear pieces such as ponchos, shift dresses and a beautiful children’s line.

“ i love how their influential designs capture the world through beautiful fashion accessories “  

muche et muchette is a contemporary women’s fashion brand that was born out of a lasting friendship between the two french designers. originally started in paris, their love for fashion has expanded into a full time business that produces chic and simple designs that are as elegant as they are fashionable and modern. 

“i really connected with the story (as côte was founded by two best friends too!), however it is their commitment to chic, minimalistic design and high quality textiles really sold me."

November 24, 2016 by cale jones
artisans – a holiday blog

artisans – a holiday blog

November 18, 2016 by cale jones
cote kids: a holiday guide

cote kids: a holiday guide

this week for jamie's picks, we focus on the young one as we continue further into the holiday season... we're talking about côte kids!  
"being a new parent definitely makes you grow up overnight, but it also gives me a new appreciation for buying retail for kids and staying young! i've scoured the globe and found some amazing gifts for kids of all ages that are easy to enjoy and easy to pack!"
this week's picks is a fun mix of accessories and toys!

mokutobi is a great company based out of los angeles, california that develop products from scratch with a high focus on “functionality and ultimate radness.” mokuyobi or 木曜日 (もくようび) means thursday in japanese, a name they chose because they consider it the best day of the week.  

“at côte, we love creativity and love working with brands that really explore the creative side of product development with an emphasis on fun, functionality, and quality. all their products are made in the USA and are guaranteed for a lifetime from any manufacturers defects! “

maileg was started by danish founder, dorthe mall, and her husband erik with a goal to produce whimsical toys that capture the hearts of children around the world. the pure inventiveness of each piece truly resonated with the côte brand.  their pieces are sold throughout europe and the US. 

meri meri began in los angeles in 1985 . . . meredithe (who's childhood nickname was meri meri) got her start by sitting at her kitchen table with some scissors and pens, and a big pot of glitter. the company has grown to what we see now, and produces bags, pouches, pens, and jewelry.

“i love how simply this brand started and how they’ve remained very much in touch with their identity which can be seen in their products.”

each piece is crafted by hand by the designer courtney weil and her husband, so you know each piece is made with love.

"it's a great way to customize jewelry with hand made designs that are clean, minimalistic, and fun."
*only california is available for purchase*

November 10, 2016 by cale jones
giving back - a holiday guide

giving back - a holiday guide

this holiday season we're putting your shopping needs in the hands of our VP of business and retail,  jamie feldshuh. jamie travels the world discovering hundreds of brands a year for côte, so this year we decided to tap into his insight and highlight some of the brands that really stand out. when buying for the store, jamie mentions that he tries to keep a few things front of mind...
1.) do the items match the côte aesthetic of coastal chic and do they fall in line with our inspiration "anything that fits in your beach bag or belongs in your beach house"
2.) does the brand have a unique story to tell that can be shared with côte customers
3.) does the brand give back to its community and/or does it fit with côte's "côte of ethics" 

 we have admired what our friends at have been doing, so we partnered with them to design a custom beaded bracelet in time for this holiday season.  the bracelet is beautifully crafted with côte's signature colors: coral, grey and white. each bracelet sold benefits the Lonely Whale foundation - a wonderful initiative to clean up our oceans from pollutants such as plastic and oil. as stewards of the cleaner revolution and our close ties to the coast, it only makes sense for us to align with such an incredible initiative. 

click to learn more: visit beads for relief and the lonely whale foundation.  

(available in-store only)
swahili african modern has been building relationships with African artisans for over 20 years. swahili represents thousands of artisans from one of the world's most diverse & enigmatic continents. they design products from sustainable or recycled materials & strive to keep their customers in touch with the talented artisans who create the products you love.

"i love their approach to community and sustainable design -- but also their design speaks for itself. we're proud to carry these beautiful pieces and support the efforts of the artisans!" -- jamie 

(available in-store only)
a percentage of profits from their foutas & peshtemals will be donated to kiva, a highly reputable non-profit organization that gives 0% interest microloans to struggling artisans and entrepreneurs in poverty stricken areas throughout the world.
"their foutas compliment our coastal-lifestyle-vibe in every way so it was a no brainer to bring them in this holiday season.  as a personal donor to the kiva foundation, i felt an instantaneous connection to this brand. i'm thrilled to be working with a company that see's the importance of nonprofits like kiva. " 

 rosy rings is committed to using natural products like beeswax and soy wax.  these sachets are sublimely fragrant and are constructed with just-gathered birch twigs, larkspur flowers, moss, oak leaves and rose petals.  the company works with shalom denver, a colorado non- profit organization which provides jobs and training to developmentally disabled adults.  

"on top of producing beautiful looking and smelling satchets, their commitment to making their community better is definitely one of the best things about this brand.  since we introduced these sachets to côte over two years ago, these sets have become one of our top sellers.  find out why they make the perfect gift, you will not be disappointed" 

we've carried legends of lido for a while now both in shop and online. legends of lido is a local los angeles brand based in venice that creates beautiful bags and pouches. they draw their inspiration from the world around them but also also enjoy giving back. every year they donate a portion of their profits to a global charity that resonates with their brand.

November 03, 2016 by cale jones
côte x nyfw

côte x nyfw


with fall just around the corner, all anyone can think about is...SPRING!...this is, if you are at new york fashion week checking out the latest in chic inspiration and upcoming trends for spring/summer 2017 like côte was!

the "see now, wear now" trend is not just for fashion. côte nails went down the runways in layering nudes and pops of coral, which are available NOW. you don't have to wait for spring to wear the hottest trends from NYFW.
bts new york fashion week model nail polish
we took our cleaner safer beauty initiative and shared our innovative style with this season's most coveted designers. we were so honored to collaborate with gown designer, jonathan simkhai, and whimsical frock designer, lela rose. if the designer excitement wasn't enough, we were amongst all of fashion's "it" girls: kylie jenner, olivia palermo, jamie chung, naomi campbell, sports illustrated cover girls hailey clauson and ashley graham, olivia culpo and linda fargo. learn about the designers and get a recap of our very exciting week...

jonathan simkhai

jonathan started his eponymous label in 2010 in NYC and has been dressing cosmopolitan woman ever since. his eye for detail and use of rich fabrics quickly became his calling card. since the beginning, he has distinguished himself as one of the most promising designers, continually outdoing himself season after season. if the buzz during and following his show this week is any indication, this show was, by far, his best yet.

intricate pearls and beading, creamy fringe and wavy ruffles proved his true craftsmanship, as every piece was elegant, yet effortless. if sophistication had a bohemian sister who lived in malibu, she would dress in this line. the looks were beachy and ethereal but masterful enough for the red carpet.
to go with this richly composed collection, jonathan himself spent time with the côte team switching, changing and re-painting to get just the right nail look to compliment his vision. he finally landed upon a technique that we think is ready for it's own catwalk moment...layering. with a base of no. 8 and a layer of no. 9, jonathan created a rich but subtle depth that added a luscious effect as the models glided down the runway.

lela rose

flirty, floral and fun captures the essence of the lela rose look. a coquettish spin on classic silhouettes has always been her forte. a trained painter and sculptor, lela brought her eye for the arts to the fashion world and has been wowing critics ever since.
hand-stitched floral appliques, intricate lace in sassy neon hues, tea length skirts but with peek-a-boo mesh hems, she has a unique yet sophisticated perspective on fashion, but one with which we are all so taken.
lela created a gorgeous day-to-night look by using our no. 54, a light and vibrant coral. she designed a wide french tip that was applied over our strengthening base and top coat to shape a clear half moon at the base of the nail plate. the look goes from brunch in the morning, to meetings all day, to hosting a dinner party into the evening. the delicate touch of coral in this fun shape is unique, brilliant and bold. we love the go go go of city life.
it's a wrap!
September 14, 2016 by cale jones
beneath the label: what goes in your polish and on your nails?

beneath the label: what goes in your polish and on your nails?

when you think of your nails, it’s easy to assume that given their strength, your nail plates are an impervious barrier. therefore, why would it matter what goes into the nail polish you swipe on there?

yikes!! read on…. 

fingernails and toenails are actually made of keratin – a protein made up of dead cells. (nails don’t hurt when they are cut!—makes sense.) keratin is also the main protein found in hair. we all know how careful we are regarding the chemicals we put on our hair, and guess what, we need to take the same care when it comes to our nails. the keratin in our nails, just like in our hair, is porous. this means that whatever you put on your nail plate will soak right through into your body.
once you’ve absorbed this news, the ingredients that go into your nail polish (and more importantly the ingredients that DO NOT go into your nail polish) take on a whole new meaning and level of importance.

the hype surrounding cleaner, safer beauty products is real, is necessary and is thankfully on the rise.

"formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, camphor, triphenyl phosphate, xylene, ethyl tosylamide, parabens, gluten"

these scary-sounding words are the chemicals that often pop up in nail polish formulas and must be avoided. the good news is, côte has gone to great lengths to make sure that NONE of these ingredients are in any of our polishes or treatments. this singular effort was and is the driving force behind the côte brand. since it’s inception, côte has set out to take the harmful toxins out of nail polish and create a cleaner, safer way to enjoy gorgeous, worry free nail care. you can still get all the chip-resistant, long lasting shine without sacrificing your health!
we take pride in being free of these toxins….


classified as a known carcinogen, formaldehyde is often used as a preservative, nail hardener and strengthener in conventional polishes.


included in some polishes as a solvent to smooth application, is has been linked to impaired human reproduction and development, impaired breathing, being harmful to the nervous system and nausea.


shown to affect the reproductive system and linked to cancer, DBP has been
used as plasticizer and solvent to increase wear.


a derivative of formaldehyde, formaldehyde resin is often used as a hardener and in large doses can be a skin allergen.


added to some polishes for high-shine, camphor can cause allergic reactions in large doses, cause irritation, dizziness, nausea and headaches.


also known as TPP, research suggests it causes changes in hormone
regulation, metabolism and reproductive systems. it has been used in polish as a plasticizer which makes the polish flexible yet durable.


used by some brands to help polish from getting gloppy, xylene is also a known allergen and a possible carcinogen.


this ingredient has antibiotic properties which raises concern over antibiotic resistance. it can be used as a plasticizer to help polishes dry faster.


used as preservatives, parabens get a bad rep for having estrogen-mimicking effects which may trigger hormonal problems.


hydrolyzed wheat protein, while considered nontoxic by some, does pose potentially serious issues for those who are gluten intolerant. used to help moisturize soft, brittle nails, it presents an allergy concern.
August 26, 2016 by cale jones
diy pedi: how to get the perfect pedi

diy pedi: how to get the perfect pedi

it’s august which means we are still solidly in sandal season! it also means
that toes need to look pretty and polished, even if you can’t find time to pop
in for a pedicure. a simple DIY pedi is all you need to show off those feet
and skip away in your cute summer shoes.

we caught up with some of côte’s amazing nail technicians to discover
their secrets for achieving the perfect polished pedi look yourself...


using a non-acetone remover, gently dissolve away any old polish and
create a clean, dry nail bed with which to work.

if you have a few minutes, soak your feet in a bowl of warm water. add a little body or hand soap to help cleanse, clean and soften your skin and nails, then dry completely.



clip your nails with a large, straight edge clipper, being careful not to cut
too close to the skin. smooth the edges with a fine grit nail file to attain
your desired shape.


feet can take a beating, especially in our hot summer months. make sure
to moisturize your feet with a rich cream or oil to keep your skin smooth
and hydrated.

côte’s organic, cold -pressed argan oil is an amazing all-natural
hydrator. put a few drops on each foot and massage into heels, soles, toes and cuticles. after applying oil, make sure to re-clean your nail beds with a quick wipe of non-acetone remover.


start the polishing with one even layer of base coat. don’t make the
mistake of skipping this important step! a good base coat really helps
colored polish stick and last.

côte’s smoothing base is an awesome base coat that enhances all nail types. this specially formulated treatment works as a ridge filler, strengthener and primer for natural nails, and creates a great base for polish adhesion.



time to paint those piggies! making sure there is a medium amount of paint
on your brush, evenly apply two coats of polish to toes.

to really make colors POP, try playing with layering. use one
application of côte no.2 (a crisp, clean white) followed by a layer of your favorite shade. watch the color explode on your toes!



finish and lock in your color with a thin layer of top coat. looking for high-
shine? côte’s strengthening base & top is just the answer. need to jet?
reach for côte’s quick dry top.

carefully swipe the tip of each nail to seal the edge and ensure no chips. with your toes attended to and looking great, you’re back in the game! grab those sandals and reach for that beach bag, you’re good to go. (don’t forget your sunscreen!) 

show off your perfect pedi in havaiana's in multiple styles.
shop them in our beachwear collection here! 

August 15, 2016 by cale jones